Two masked figures in ivory GDNA: her in the cropped track jacket, rib crop and bike short, him in the rib tank and track pant, both in ribbed GROWTH balaclavas
Drop 01 · Numbered run · No restocks
Quiet money.Loud work.

Growth isn't for a season.
It's in your DNA.

We don't show faces. The mask isn't a gimmick, it's the point. Nobody here is famous. Everybody here shows up. Drop 01 is made once, in the number you reserve, and never again.

Reserve the drop
Quiet money·Loud work·No faces·No restocks·Growth is in your DNA· Quiet money·Loud work·No faces·No restocks·Growth is in your DNA·

Drop 01

The Ivory Collection · Four looks
Masked figure seated in the ivory Apex track jacket and pant
Look 01 · HimApex Track Set
$220
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Masked figure seated in the cropped track jacket, rib crop and piped legging
Look 02 · HerThe Rib Set + Cropped Jacket
[PRICE]
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Masked figure standing in the rib tank and piped short
Look 03 · HimRib Tank + Piped Short
[PRICE]
Reserve →
Masked figure seated in the raglan tee and piped short
Look 04 · HimRaglan Tee + Piped Short
[PRICE]
Reserve →
Cocoa capsule still life: the GROWTH mask, folded tanks, shaker, towel and duffel on black stone, with mannequins in the rib set and tank
The uniform

No faces.Just work.

The Growth Mask is a fine-rib balaclava with a single woven label. Every campaign is shot in it. Every member gets one. It's not about hiding. It's about the only thing that matters when the mask is on.

The Growth Mask · Ivory / Cocoa[PRICE]
Reserve the mask

Capsule 01Cocoa

The whole system in one color. Rib set, tank and short, mask, towel, bag. Sand G throughout.
Two masked figures in the cocoa rib set and tank and short, with the cocoa duffel, towel and shaker on black stone plinths Close-up of the embroidered sand G on the cocoa ribbed crop and short
Her: Rib Crop + Short · Him: Rib Tank + ShortFull capsule [PRICE]

The pieces

Nine, each with one G
The Essentials

TheRib Tank

Seven colors, one cut, embroidered G. The piece under every other piece.

Cocoa[PRICE]
Reserve the tank
Cocoa ribbed tank with embroidered G on the chest
Concept for the GDNA flagship: the black G backlit in gold on a cream stone wall above a black marble desk
The Maison · Flagship concept

Drops sell out.Be early.

Members get the reserve window first, a mask with their first order, and nothing else in their inbox.